Madonna news - Nov. 2010

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30 November - Madonna on hard work, security and new album

Madonna about hard work
M: I believe in hard work and if you have a goal and you want something bad enough, you're gonna work hard for it. I think anybody can relate to that.

Madonna about security
M: A lot of places I go to are considered dangerous, whether that's Tel Aviv or Rio. That never stops me from going somewhere to put on a show. I have good security and I'm not worried about it.

Madonna about a new album
M: I have a movie that I have to finish. I have a new record that I have to make.
When is the record due?
M: I dunno, I have to record it first.
Are you collaborating with a new artist?
M: Yep, also a secret.

30 November - Madonna gives gym class

30 November - Madonna opens gym in Mexico
Madonna flew to Mexico City on Monday to open the first Hard Candy Fitness club, part of a global chain she and her business partners are unveiling around the world.
More than 700 guests, including most of the club's new members and Mexico City mayor Marcelo Ebrard, attended the opening, along with VIPs hand-picked by the 52-year-old pop music icon.

Named after her last album, the Hard Candy Fitness center is a partnership between Madonna, her manager Guy Oseary and Mark Mastrov, founder and CEO of 24 Hour Fitness -- the world's largest privately owned fitness center chain.
The Mexico City gym is set in a lavish, three-story, 32,000 square foot (3,000 square meter) space in the Mexican capital's exclusive Lomas Altas neighborhood.
It offers the latest in cardiovascular equipment and an array of classes including yoga and capoeira -- an Afro-Brazilian art form that combines elements of martial arts, music, and dance.
The complex also houses a juice bar-cafe as well as luxury locker, sauna and steam rooms.

"Our goal is to create an environment inspired by Madonna's vision and high standards of what the ideal gym would be," Mastrov said in a statement.
Madonna's group said it expects in the coming months to open more fitness centers in Argentina, Brazil, Russia and other unspecified countries in Europe and Asia.
Hard Candy Managing Director Chris Dedicik said Madonna had chosen the Mexican capital for the first gym after she visited the city on a musical tour in 2008 and was charmed by its surroundings and people.
The Hard Candy club is the latest business venture by Madonna, who in recent months has been diversifying her Material Girl brand well beyond the realm of pop music.
Earlier this year, Madonna announced plans to launch, along with her teenage daughter Lourdes, a line of teen clothing called "Material Girl" to be sold at Macy's department stores. (source: Fox)

Madonna at the opening of Hard Candy Fitness Center in Mexico Madonna at the opening of Hard Candy Fitness Center in Mexico Madonna at the opening of Hard Candy Fitness Center in Mexico Madonna at the opening of Hard Candy Fitness Center in Mexico Madonna at the opening of Hard Candy Fitness Center in Mexico Madonna at the opening of Hard Candy Fitness Center in Mexico

29 November - Madonna sweats details in Mexico debut of new gym
When the glass doors of Hard Candy Fitness, Madonna's first gym, officially slide open in Mexico City on Monday, a mural of white, black and violet Warhol-esque images of the Queen of Pop will greet each client.
But it's no disco with exercise machines or Hard Rock Cafe-style temple of Madge memorabilia.

The facilities are not much different from any other high-class gym in Mexico City, and very little screams that this is Madonna's first fitness venture, apart from the name - the title of her last album - which she says in fitness parlance is the perfect combination of "hard body" and "eye candy."

"It's a sexy name that gives you the opportunity to have fun and to build strength as far as the imagination will allow," the singer, dancer, actress, children's author and clothing designer said in a Q&A provided by her handlers.

Still, not every gym opens with a Hollywood red carpet appearance by one of the most powerful women in entertainment, who will cut the ribbon as tradition dictates, then teach a dance class for 20 hand-picked members with music by Paul Oakenfold, the DJ who opened her last tour.

The star said she chose Mexico City because it was a stop on last year's Sticky & Sweet tour, which grossed $408 million, second only to the Rolling Stones' A Bigger Bang Tour. She said she liked the energy of the people.

"Our plan is to use Mexico as a place to fine-tune our brand and then expand it to other countries and, in the long term, develop a global brand that includes the United States," she said, noting that Mexico is close enough to home for her to be heavily involved.

Though Madonna's own hard body may not be plastered everywhere in the gym, the singer of Like a Virgin is omnipresent in the (2,800-square-metre facility in the city's upscale Bosques de las Lomas neighbuorhood, much as she has been in pop culture for nearly three decades.
Her touch is in the mosaic design of the bathroom tile and in the yoga salon's bamboo floor imported from China.

"She chose the graphics, colors, the machines," says Chris Dedicik, general director of California-based New Evolution Ventures, Madonna's partner in creating the gym. "She has weighed in on the choreography of all the classes and given them a twist to make them more dynamic, more special and to better reflect her style."

Members can do cardiovascular exercises on five types of advanced-technology machines chosen by Madonna, many with individual viewing screens and iPod docks.

The yoga instructors are trained in various styles of the ancient Indian art, inspired by the knowledge the singer has accumulated in her travels. The yoga room will also have a special wall used in Iyengar yoga, one of very few in the world according to Dedicik, with ropes and steps to help people with less physical ability. A balcony outside will feature plants and Zen-style decor, all at the singer's request.

"If any of you have seen my shows, you know that I don't skimp on them and the same is true for the gym," she says. "We spend what it takes to make a globally first-class gym."

At 52, the Material Girl's own workout regimen is legendary and her physique has been both admired and chided for being overdone. Her famously pumped biceps have been labeled scary by some. Members who have signed up so far didn't seem to care about matching Madonna's workout feats. Those using the gym during a weekend preview said they liked the equipment and features and cited proximity to their home or work as their reason for joining.

Ronen Waiss, businessman and Honorary Consul of Lithuania in Mexico, said his office is two doors away and he registered long before he was told it was a venture by Madonna.

"I think it's super sexy and motivating of course, but I didn't know till after I joined," said Waiss, 32. "But it's attractive to me because it's close and has the best computer technology. That's what caught my attention."
Clara Ruiz, a 59-year-old housewife, says she, too, chose the gym for location. But she likes the facility and wishes Madonna success in her new venture.
"She has a lot of experience in this," Ruiz says. "She's done it all her life. I think she chose what for her is the best." (source: Yahoo!; pictures by ICON)

Hard Candy Fitness Center in Mexico Hard Candy Fitness Center in Mexico Hard Candy Fitness Center in Mexico Hard Candy Fitness Center in Mexico Hard Candy Fitness Center in Mexico

24 November - Preview on Hard Candy Fitness Center in Mexico
We're only 5 days away from the opening of the world's first Hard Candy Fitness Center in Mexico. Thanks to our friend Fernando we can have a sneak peak of what the place looks like from the outside. Apart from some shots of the Tom Munro photoshoot, we can also find the Celebration coverphoto used on the wall. Among the promotional taglines, there's "Get Ready to Rock... Your Body" as well as "Hard Body, Eye Candy".

As you can see in the pictures, they are still working on the center, but it seems it already opened and some people were seen exercising. Some 700 people have already registered (out of a maximum capacity of 2500). Since the music used in the center will be Madonna-only, some 600 different remixes have been provided. During the opening party on the 29th, Madonna is expected to give a gym class herself.

Hard Candy Fitness Center in Mexico Hard Candy Fitness Center in Mexico Hard Candy Fitness Center in Mexico

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