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Album
It's beyond any doubt that controversy in Madonna's career peaked
in the early nineties. Controversy had been around from the very
beginning: rolling on the floor in the Like
A Virgin wedding dress, promoting materialism in Material
Girl (or that's what the critics thought), the peep show in
Open Your Heart, the pointy
Gaultier corsets from the Who's
That Girl Tour and Blond
Ambition Tour, singing about teenage pregnancy in Papa
Don't Preach, kissing a black priest in Like
A Prayer and chaining herself to the bed in Express
Yourself. But in the nineties the controversy became more
sexual and more explicit. Justify
My Love was the starting point of a raw sex period, where
Madonna talked openly about all kinds of sex and sexuality. The
'Sex' book and the movies In
Bed With Madonna and Body
Of Evidence showed a Madonna pushing the boundaries further
than ever, maybe even too far.
It was in this period - on October 20th, 1992 - that Madonna
released her Erotica album. After the concept album I'm
Breathless Madonna wanted to make a real dance album, so she
teamed up with producer Shep Pettibone, whom she collaborated
with for Vogue and Rescue
Me, and who was a real expert in dance music. Later Andre
-Dre- Betts joined the team and added a hip hop sound to the
album. The result was a catchy album with 14 tracks with R&B,
house/trance, dance and hip hop influences.
The album was promoted by no less than six singles: Erotica,
Deeper And Deeper, Bad
Girl and Rain were released worldwide;
Fever and Bye
Bye Baby got a limited release. Unfortunately many people
thought Madonna had gone too far this time. Despite a great album
and great videos the album and the singles weren't that successful.
The title track was the first ever lead-off single from a Madonna
album that failed to get to #1; the other singles failed to get
to the top 5 in the charts. Only the club scene showed some appreciation:
Erotica, Deeper
And Deeper and Fever were all #1 in
the Hot Dance / Club Play chart.
In the US there were two different versions of the Erotica album:
the 'clean' version, which doesn't include Did
You Do It? and the original version, including the rap song,
while carrying a parental advisary sticker on the cover.
In the album charts, the album got to #1 (France, Australia),
#2 (US, UK), #3 (Canada), and #5 (Germany). In the US it was certified
double Platinum in January 1993 for shipments of 2 million
copies. To date it only sold about 5 million copies worldwide.